
BY SHEILA MURPHY
Chad Stevens is the owner of Chad's Restaurant on Chapala Street,
as well as Sambo's on Cabrillo. His start in the restaurant business
was inspired and launched by his maternal grandfather, who opened
Sambo's here in Santa Barbara in 1957. It would go on to become
a chain of some 1400 restaurants across the country. Today, Sambo's
in Santa Barbara is the only existing Sambo's. "It was the
first," explains Chad, "And it is the last."
Initially resistant to a career in the restaurant business ("I
was a little rebellious in the beginning and thought, 'no, I'm not
going to do this just because it's the family business'") Chad
shortly decided that he loved being around people and the preparation
of good food and the camaraderie surrounding it. "My mom was
a gourmet cook and the whole planning and preparation of the meal
was a big celebration and a big deal, so I grew up with that excitement
about food."
His mother went on to work on the corporate side of the restaurant
and Chad quickly realized that the restaurant business was truly
in his blood. "For me, this is just something that I love to
do. I think with any business, if you love to do it, you will succeed.
If you're just doing something purely for the money, you're probably
not going to be very happy doing it."
Serving and catering to people has always been of interest to Chad,
and those qualities are necessary in making a successful restaurant.
"It's really like throwing a party every day at your house.
When I'm asked, 'Why do you like this business so much?' that's
the answer. You're catering to people....your friends come in to
see you...there's good food and drinks. I like it a lot."
One of the downsides of being in the restaurant business, which
is often heard, is the long hours. Chad agrees that the hours can
be long, but insists that most businesses require hours just as
long. "Anybody that cares about what they do and wants to succeed
in it is putting in long hours. One of the toughest things about
running a restaurant would probably be staff management. We have
about 80 employees between the two restaurants so that's probably
the most challenging thing about this type of a business."
One of the biggest challenges for a restaurant owner is to motivate
the staff to continually do their best and to provide the customer
with incomparable service. ""When you're dealing with
people and everyone obviously has things going on in their lives,
sometimes they're going through a difficult time, it becomes a challenge
to deal with that in an effective way," shares Chad. One of
the biggest difficulties in the restaurant business, according to
Chad, is the fact that it is "transitional."
"It's a continual balance to try and help the employee become
who they want to be. Many of the people in this business, on the
service end, are in a transition in their life. They're going to
college and planning to do or become something else and go into
a different career. I would say 90% of employees who work in a restaurant
at any given time are just transitioning into what they're going
to do with their lives."
Chad's Restaurant opened on Chapala in 1992 when Chad was only
25-years-old and it was with a special blend of luck and talent
and led him to a place much earlier than he thought he would have
gotten there.
"Once I'd made the decision to go into the restaurant business,
I went into the hotel/restaurant culinary department at Santa Barbara
City College and my plan at that point was to continue my education
and get a four-year degree in the restaurant business," he
says. "I had finished two years in the City College program
and was planning to transfer on to a four-year university and had
gotten a job working for Palace Café and the owner told me
'If you can put in $6,000 you can possibly win a liquor license,
which is based on a lottery. So, I'm not sure how it all works,
but I applied and won, so with a little inheritance I scouted out
and found Chad's location and got to the business a little sooner
than I thought I would. My plan had been to travel the world after
graduating from college, get a job at a restaurant in some great
location like Hawaii, but it all happened much sooner than I expected."
Proving true John Lennon's adage that life is what happens when
you're making other plans, Chad also met his wife at this time,
and she was instrumental in his making all the pieces fit together.
"We got married in November; we'll be celebrating ten years
of marriage this November, and she and I really got Chad's going,
which makes it even greater because we built it together."
Chad's is open these days for dinners only. "Lunch isn't usually
very profitable," he explains, "Unless you're really in
a high-traffic area, which we aren't. So we did serve lunch when
we opened but determined it wasn't necessary for us, so we made
the decision to be a dinner-only restaurant.
Indeed, Chad's has been an ever-evolving business, unlike Sambo's,
which has been around for some 45 years. "Chad's opened as
a simple, gourmet restaurant house and now we sort of have this
bar scene that it's sort of grown into. And we have a lot of regulars.
I'm not even sure if we know who we are yet. But that's what makes
it fun and keeps it interesting.
What's his favorite thing on the menu at Chad's? "I guess
it always changes. I mean, I really like fish. Being in the business
I don't eat fish out much because I don't know where it's coming
from and so there's always new, exotic fish coming out and I can
taste this and decide whether I want to put it on the menu. I get
to try out a variety of new things. I'm also a meat-head, so I like
good meats. We have a top sirloin that's like a top triangle cut,
we call it a Baseball, and it's 16 ounces of pure meat which we
serve with a brandy sauce. That's a favorite dish of mine."
Chad admits he used to have much more of a hand in the menu, but
these days his job has evolved into more of a 'guidance counselor,'
guiding the restaurant where he feels it should go. "We've
hired some really good people who are taking it into that direction.
And he lets each position, be it Head Chef or General Manager, excel
in what they're doing. Chad's personal cooking is mostly limited
to his home and family these days, much to the benefit of his wife
and children.
"I cook all the time, in fact, I'm the primary cook in the
family," he laughs. "It's like that old adage, where the
plumber usually has the worst plumbing at home. When I was working
intermittently at the restaurant as a chef I wasn't cooking at home
at all. But today I don't cook at Chad's and I love cooking at home.
It's a love of life, really. I have a love of the restaurant business
but to be just in the kitchen, cooking in 110 degrees heat, pressures
on you constantly, I've outgrown that. I love cooking at home. Especially
now that we have the boys I've tried to instill the values that
my family had. Which was dinner was on the table at 6:00 every night
and we were all expected to be there. That was a given and those
are some of the best memories of my life and so I love carrying
that on with my family."
Chad uses the Internet to find new ways to cook certain favorites
like veal and fish. "I have a huge freezer with individually
cut meats and so when I'm ready to cook dinner I'll pull something
out and pull up the Internet and find a recipe that sounds interesting."
He's beginning to instill his love of cooking in his four-year-old
son, who's learning how to measure ingredients in cooking cookies
and muffins. "He loves it, and it's a nice way to spend time
together," he says.
"For me, cooking, entertaining, its what makes me tick,"
he says." Anybody else might have a hobby that involved building
cabinets or working on models, my hobby is cooking." If you
have dinner at Chad's, seek him out to say hello. Not only is the
food great, the atmosphere superb, but he's one of the nicest guys
in town.
Chad hopes to open another restaurant in the not-too-distant future.
In the meantime, Santa Barbara can enjoy some of the best food in
town at Chad's Restaurant, 625 Chapala Street. The phone number
is 568-1876 and reservations are recommended.
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