
BY NICK ROBERTSON
Within moments of meeting their valet parker, drivers hand over
the keys to cars they refuse to lend their own children. Obviously
harried waiters are trusted by diners with multiple substitutions
and specifications, often amended mid-ordering. Incoherent drunks
leave their passage home completely up to whatever taxi driver happens
to pass by after last call.
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Customer Service is #1 At Pascucci's
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It's this intimate level of direct customer interaction that draws
many service-industry employees to their jobs; there's an undeniable
satisfaction to meeting someone in need and being able to fulfill
that specific desire. In many ways this type of work is like being
on the front lines of the American economy, and each customer represents
a new mission, with nothing being impossible. While this can seem
daunting when orders start piling up, keeping the tasks at hand
in perspective and remaining cool and collected allows successful
results that leave everyone victorious in the end.
By following a few simple tips, service-industry workers can provide
excellent customer satisfaction, build a loyal revenue base for
their employers, and garner a few hefty tips of their own along
the way.
- Greet Customers Warmly but Sincerely. While it may be easy
to keep a smile on your face at the outset of your shift, oftentimes
a day's trials and tribulations can drain a service worker's projected
radiance. Remember your capacity as a representative of the business
you work for, and entail a slight edge of theatrical performance
in greeting patrons - they have no idea what type of day you've
had, but your welcoming presence (or lack thereof) will certainly
have an impact on their day.
- Approach Customer Needs with an Open Mind. Being flexible to
the individual circumstances surrounding each client makes them
feel at ease and taken care of. Be sure to listen to your customers
and offer suggestions if you can address their specific needs;
for instance, if you work in a restaurant and a group of diners
mentions they have tickets for a movie starting soon, point out
menu options that take the least amount of time to cook.
- Know Your Workplace. Be a knowledgeable source of information
about anything your patrons might question. When a customer asks
something that you do not know the answer to, respond with vague-yet-affirmative
terms to tide them over until you can check on it and return with
a more informed answer. "I'm sure we can work something out"
is always a comforting term to hear.
- Be a Problem Solver. Even if a consumer asks for the impossible,
at the very least an attempt should be made to accommodate the
request, perhaps by creative means. In your vocabulary at work,
the word "no" should be replaced with "maybe we
can (fill in the blank)."
- Don't Keep Customers Waiting. Nothing turns paying patrons irate
like being abandoned - even if they just perceive it that way.
If circumstances beyond your control are delaying an order or
request, give the customer an update on your progress so that
s/he feels "in the loop."
- Be Personable but Direct. Being an affable conversationalist
while serving customers may offer levity to an extended transaction,
but too much personality can be overwhelming and intimidating
to patrons who already may be unfamiliar with their setting. Keep
in mind that sometimes customers want their service to be an almost-invisible
presence.
- Treat All Clients Equally. Yukking it up with a party of clients
for minutes on end and then rushing curtly through the next group
leaves a sour impression of favoritism that is hard for some customers
to shake, no matter how unintentional this may be. Even if you
are conversing with a regular who has been visiting your establishment
for decades, carry on the same cheerful demeanor to the customer
who has just walked in for the first time.
- Be Prompt With Follow-Through. Customers like to believe that
their needs are your top priority, and it behooves you to indulge
this perception. Even if you are unavailable for a few moments
to fulfill a request, take a second to remind your patrons that
you are working on it and will be delivering shortly.
- Anticipate Your Customers' Needs. Don't wait for patrons to
ask for something if you know they'll probably require it anyway.
They can always refuse an extended offer, and will be impressed
by your thoughtfulness either way.
- Don't Be Personally Offended by Complaints. Taking a proactive
approach to a disgruntled customer prevents potential scenes that
will affect the entire business. A good way to defuse frazzled
nerves is to let the patron know that you're sorry they're not
completely satisfied, and offer to help get to the bottom of the
problem. Getting defensive is the first step down a potentially
out-of-control path.
- Be Willing to go Out of Your Way. Even if it's a strain, making
that extra effort lets customers know their contentment is important
to you, and encourages repeat business. If their request is going
to take a little longer than usual due to its complexity, let
the patron know that in a non-complaining manner so that they
do not think you've dismissed them.
- Be a Team Player. Work in concert not only with fellow employees
but also with the patrons themselves to make each transaction
a prompt success. Communication is key, and effective teamwork
leaves customers impressed with the establishment's well-oiled
machine of a staff.
- Be Generous, Not Gushing, With Gratitude. Thank every single
patron you serve. Even if you're getting stiffed for a tip after
you've bent over backwards for them, thank your clients - and
on the opposite end of the spectrum, don't babble on incessantly
about how a $50 gratuity has made your night. This could be embarrassing
for your customers and discourages future business.
- Have Fun! A jubilant spirit shines through to those you serve,
and the feeling is contagious. Enjoying the work you do also manifests
itself in your coworkers, and makes for a smoother operation all
around when positivity dominates.
By following a few simple tips, service-industry workers can provide
excellent customer satisfaction, build a loyal revenue base for
their employers, and garner a few hefty tips of their own along
the way.
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