Careers Santa Barbara Fall 2002
 
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Within moments of meeting their valet parker, drivers hand over the keys to cars they refuse to lend their own children. Obviously harried waiters are trusted by diners with multiple substitutions and specifications, often amended mid-ordering. Incoherent drunks leave their passage home completely up to whatever taxi driver happens to pass by after last call.


Customer Service is #1 At Pascucci's

It's this intimate level of direct customer interaction that draws many service-industry employees to their jobs; there's an undeniable satisfaction to meeting someone in need and being able to fulfill that specific desire. In many ways this type of work is like being on the front lines of the American economy, and each customer represents a new mission, with nothing being impossible. While this can seem daunting when orders start piling up, keeping the tasks at hand in perspective and remaining cool and collected allows successful results that leave everyone victorious in the end.

By following a few simple tips, service-industry workers can provide excellent customer satisfaction, build a loyal revenue base for their employers, and garner a few hefty tips of their own along the way.

  • Greet Customers Warmly but Sincerely. While it may be easy to keep a smile on your face at the outset of your shift, oftentimes a day's trials and tribulations can drain a service worker's projected radiance. Remember your capacity as a representative of the business you work for, and entail a slight edge of theatrical performance in greeting patrons - they have no idea what type of day you've had, but your welcoming presence (or lack thereof) will certainly have an impact on their day.

  • Approach Customer Needs with an Open Mind. Being flexible to the individual circumstances surrounding each client makes them feel at ease and taken care of. Be sure to listen to your customers and offer suggestions if you can address their specific needs; for instance, if you work in a restaurant and a group of diners mentions they have tickets for a movie starting soon, point out menu options that take the least amount of time to cook.

  • Know Your Workplace. Be a knowledgeable source of information about anything your patrons might question. When a customer asks something that you do not know the answer to, respond with vague-yet-affirmative terms to tide them over until you can check on it and return with a more informed answer. "I'm sure we can work something out" is always a comforting term to hear.

  • Be a Problem Solver. Even if a consumer asks for the impossible, at the very least an attempt should be made to accommodate the request, perhaps by creative means. In your vocabulary at work, the word "no" should be replaced with "maybe we can (fill in the blank)."

  • Don't Keep Customers Waiting. Nothing turns paying patrons irate like being abandoned - even if they just perceive it that way. If circumstances beyond your control are delaying an order or request, give the customer an update on your progress so that s/he feels "in the loop."

  • Be Personable but Direct. Being an affable conversationalist while serving customers may offer levity to an extended transaction, but too much personality can be overwhelming and intimidating to patrons who already may be unfamiliar with their setting. Keep in mind that sometimes customers want their service to be an almost-invisible presence.

  • Treat All Clients Equally. Yukking it up with a party of clients for minutes on end and then rushing curtly through the next group leaves a sour impression of favoritism that is hard for some customers to shake, no matter how unintentional this may be. Even if you are conversing with a regular who has been visiting your establishment for decades, carry on the same cheerful demeanor to the customer who has just walked in for the first time.

  • Be Prompt With Follow-Through. Customers like to believe that their needs are your top priority, and it behooves you to indulge this perception. Even if you are unavailable for a few moments to fulfill a request, take a second to remind your patrons that you are working on it and will be delivering shortly.

  • Anticipate Your Customers' Needs. Don't wait for patrons to ask for something if you know they'll probably require it anyway. They can always refuse an extended offer, and will be impressed by your thoughtfulness either way.

  • Don't Be Personally Offended by Complaints. Taking a proactive approach to a disgruntled customer prevents potential scenes that will affect the entire business. A good way to defuse frazzled nerves is to let the patron know that you're sorry they're not completely satisfied, and offer to help get to the bottom of the problem. Getting defensive is the first step down a potentially out-of-control path.

  • Be Willing to go Out of Your Way. Even if it's a strain, making that extra effort lets customers know their contentment is important to you, and encourages repeat business. If their request is going to take a little longer than usual due to its complexity, let the patron know that in a non-complaining manner so that they do not think you've dismissed them.

  • Be a Team Player. Work in concert not only with fellow employees but also with the patrons themselves to make each transaction a prompt success. Communication is key, and effective teamwork leaves customers impressed with the establishment's well-oiled machine of a staff.

  • Be Generous, Not Gushing, With Gratitude. Thank every single patron you serve. Even if you're getting stiffed for a tip after you've bent over backwards for them, thank your clients - and on the opposite end of the spectrum, don't babble on incessantly about how a $50 gratuity has made your night. This could be embarrassing for your customers and discourages future business.

  • Have Fun! A jubilant spirit shines through to those you serve, and the feeling is contagious. Enjoying the work you do also manifests itself in your coworkers, and makes for a smoother operation all around when positivity dominates.

By following a few simple tips, service-industry workers can provide excellent customer satisfaction, build a loyal revenue base for their employers, and garner a few hefty tips of their own along the way.

   

©2002 Santa Barbara New-Press